EventBitz vs Playable
Playable and EventBitz both put a branded game in front of an audience, but they are not selling the same thing. Playable is a self-service gamification platform: your team builds campaigns from 40+ pre-coded game concepts in a drag-and-drop editor, and runs them across email, web, social, in-store, and events. EventBitz is a studio that builds one original arcade game around your product story for a trade show booth, and hands it to you ready to run. This page compares the two where they overlap, at events and trade shows, on cost, who builds the game, timeline, lead capture, and reuse, so you can pick the one that fits the job.
At a glance
| EventBitz | Playable | |
|---|---|---|
| What you get | One original arcade game built around your product story, with its own mechanic, art, sound, and scoring | A self-service platform with 40+ pre-coded game concepts you build and run yourself |
| Typical cost | About $5,000 simple branded; about $15,000 original custom, one-off | Not published. Three tiers (Essentials, Core, Premium) priced by request; a subscription, not a one-off build |
| Who builds the game | EventBitz builds it for you, concept to booth screen | Your team builds it in the drag-and-drop editor, after an 8-week onboarding program |
| Timeline | Concept in 2-5 business days; build 2-4 weeks plus about 2 weeks refinement | As fast as your team can build it, once onboarded; 8 weeks of onboarding before that |
| Ownership | Yours to reuse across events; 12 months hosting included | A platform subscription: you keep the campaigns you built while you subscribe |
| What attendees learn | Your product story, taught through play | Whatever your campaign teaches; the mechanic is a pre-coded concept with your brand colors and fonts |
| Lead capture | Name and phone plus score and qualifier, exported after the event | Registration forms on any game, 50+ native CRM and marketing automation integrations, real-time dashboards |
| Best for | One booth centerpiece that teaches the product at several shows | A marketing team running gamified campaigns all year across many channels |
What Playable actually sells
Playable was founded in Denmark in 2017 as Leadfamly, rebranded as Playable in 2022, and now has offices in Aarhus, Copenhagen, Helsinki, and London, with 80+ staff and 650+ brands on the platform. It reports 15 game plays every second, 2 billion plays by 2025, and 10 million euros of annual recurring revenue in 2024. It is a G2 Leader in Gamification.
The product is a self-service SaaS platform for marketers. You pick from 40+ pre-coded game concepts, 42 games in the library, in three families: luck games (Wheel of Fortune, scratchcard, slot machine, roulette, dice), knowledge games (quiz, prediction, personality test, survey), and skill games (puzzle, memory, snake, Match Matrix, Drop Game, Hit a Mole). You customize them with your brand colors, fonts, and layouts in a drag-and-drop editor, add forms anywhere, set up prize logic and instant wins, and deploy across web, social, email, in-store, and app. Leaderboards, real-time dashboards, UTM tracking, and 50+ native integrations with CRM, marketing automation, and analytics platforms are built in. Security is enterprise grade: ISO 27001 certified, GDPR compliant, hosted in the EU on AWS.
What it does not do is build the game for you. Onboarding is an 8-week program with a dedicated specialist and training sessions, so your team learns to build campaigns itself. Customer Success gives strategic and creative guidance, and chat support runs 8am to 9pm CET, Monday to Friday. There is no US office. That is a real platform with a real track record, and for a marketing team that runs gamified campaigns all year, it is a serious tool. What it is not is a custom game built around one product story for one booth.
What EventBitz sells
EventBitz builds original arcade games, one product story at a time. A simple branded game starts at about $5,000 and an original custom game at about $15,000, with 12 months of hosting included and 50% deposit to start, 50% on delivery. The studio sketches a concept free in 2 to 5 business days after the brief, builds in 2 to 4 weeks, then refines for about 2 weeks.
Each game is a world with its own mechanic, art, sound, and scoring, built around the client's product. Save the Stack turns an observability platform into a game about keeping the stack online, collecting logs, metrics, and traces. The games run in a browser from a laptop to a booth screen, with a live leaderboard and lead capture (name and phone plus score and qualifier) exported after the event. At the booth, the system is Booth Play: attendees scan a QR code, play on their phone, watch the leaderboard on the big screen, and winners are picked live, top scores plus random draws on a giveaway wheel, at an announced time.
Look at the games, not the price list
Open the demos. Playable's library is pre-coded concepts: a wheel, a scratchcard, a quiz, a snake game, a memory match, a drop game. You change the colors and fonts. They work as marketing campaigns. They are not arcade games built around a product. An EventBitz game is an original world with its own mechanic, art, sound, and scoring, built around one product story. The difference is visible in ten seconds of play, and it is the difference a booth visitor feels.
The self-service question
This is the real decision, and it has nothing to do with the games. Playable asks your team to build and run the campaigns: 8 weeks of onboarding, then your marketers do the work in the editor, campaign after campaign. If you have a team that wants that, and a year of campaigns to run, the platform pays for itself in volume. If you are an exhibitor with one booth and one show in six weeks, you do not need a platform and an onboarding program. You need a game, built, tested, and ready to run on the booth screen, with someone on the phone during your setup time. EventBitz is a US studio in Arlington, Virginia, with phone and email support during your setup time. Playable's support runs on Central European hours.
What it costs
Playable does not publish prices, so there is no number to compare against. What is comparable is the model: a platform subscription with unlimited campaigns, priced by request, against a one-off build at about $5,000 or $15,000 that you own and reuse. A subscription wins when you run many campaigns a year. A one-off build wins when you need one great game for a booth, and you need it built for you.
Which one should you pick
Questions to ask either vendor
- Who builds the game, your team or theirs, and how many hours of our time does that take?
- Is the game built around our product story, or is it a pre-coded mechanic with our colors on it?
- What does it cost in total for one trade show, and what does reuse cost?
- Who owns the game after the event, and what happens if we stop subscribing?
- What support do we get during the event, in our time zone, and who do we call if it stops working?
- Can we play a working demo before we sign anything?
Frequently asked questions
How much does Playable cost?
Playable does not publish prices. It sells three tiers, Essentials, Core, and Premium, all with unlimited campaigns, and prices them by request. An EventBitz simple branded game starts at about $5,000 and an original custom game at about $15,000, one-off, with 12 months of hosting included.
Does Playable build the game for you?
No. Playable is a self-service platform. Your team builds campaigns from 40+ pre-coded game concepts in a drag-and-drop editor, with an 8-week onboarding program and a Customer Success Manager to teach you. EventBitz builds the game for you, from concept to the booth screen.
Can Playable run a game at a trade show booth?
Yes. Playable has an events use case: QR codes at the stand, instant-win prizes, leaderboards, and lead capture with real-time dashboards. The difference is the game itself. Playable gives you a pre-coded concept with your brand colors. EventBitz builds an original arcade game around one product story.
Which one is better for a single trade show?
For one show with a product story to teach, a custom game is usually the better fit: it is built for that booth, it is owned, and it needs no in-house team to build or run it. A platform subscription fits a team that runs gamified campaigns all year across email, web, social, and in-store.
Is Playable a US company?
No. Playable was founded in Denmark in 2017 as Leadfamly and has offices in Aarhus, Copenhagen, Helsinki, and London. Chat support runs 8am to 9pm CET, Monday to Friday. EventBitz is a family-run studio in Arlington, Virginia, with phone and email support during your setup time.