Ideas, budgets & the show floor
Good games start
with a good brief.
Make the creative idea easier to buy and easier to deliver. Practical planning notes from the family studio building playable product stories.
Choose a guide to scope a budget, plan a booth experience, prepare product reviewers or measure what happened after the show.
The EventBitZ field guide
Plan a game worth playing.
01Budget & buying
How Much Does a Custom Trade Show Game Cost?
Plan a branded game budget with EventBitZ's illustrative pricing, scope comparisons, hardware costs, timelines and questions to ask before commissioning a build.
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02Medtech & digital health
Medtech Booth Engagement Ideas That Start a Product Conversation
Explore practical medtech booth game ideas, a playable digital health example, staff handoffs and a planning checklist for your next medical conference.
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03Agency field guide
The Exhibit Designer's Guide to Adding a Custom Game
A practical planning guide for exhibit designers and event agencies: client proposals, game scope, AV, visitor flow, approvals, resale terms and launch checks.
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04Format & booth planning
Custom Trade Show Game vs. Prize Wheel: Which Fits Your Booth?
Compare a custom trade show game with a prize wheel by visitor goal, product story, booth staffing and scope. Choose a format that fits your activation.
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05Measurement & follow-up
How to Measure Trade Show Game ROI
Track plays, opted-in contacts, qualified conversations, booked demos, pipeline and attributable revenue without treating activity as proof of sales impact.
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06Choosing a format
Custom vs Template Trade Show Game: Cost, Leads, and What Fits Your Booth
A custom arcade game, a template game, a prize wheel, or a physical rental? Compare cost, timeline, lead quality, and reuse, and see which one fits your booth.
Read the guide ↗Provider comparisons
Compare game options directly.
See how custom game scopes differ from other event-game providers before you request a concept.
How EventBitZ works
From the first brief to the booth floor
Use these field guides to make the decisions that shape a game. Once the brief is clear, our team takes the work through format, product story, prototype, refinement and event delivery.
- 01
Choose the game style
Match the format and round to the event, audience and visitor flow.
- 02
Choose the visual style
Set an art direction that fits the brand, campaign and booth environment.
- 03
Map the product story
Turn an approved benefit, challenge or outcome into a clear game action.
- 04
Build a playable prototype
Make the idea playable so your team can review the flow and give feedback.
- 05
Customize for the event
Refine artwork, messaging, scoring and any optional features in the agreed scope.
- 06
Plan delivery and launch
Confirm the display, controls, event setup and delivery plan for your booth.
Typical planning windows
Allow 2–5 business days for a concept direction after the brief, usually 2–4 weeks for development after concept feedback, and about two more weeks for refinement. Timing depends on scope and review schedules.