Custom trade show games · Software & SaaS

Let people play the problem your software solves.

A stalled workflow. A stack to keep online. A bottleneck to get past. We turn the things your buyers deal with into original arcade games, so your booth team can start with something the visitor just experienced.

Explore a Game for My SoftwareSee the games ↓

Two software stories. Two different games.

Process Runner game with lanes, milestones and a Happy Path meter
EventBitZ workflow game concept. Not commissioned client work.

Process Runner / Workflow software concept

A better path through work.

What the visitor plays

Switch lanes to avoid bottlenecks and collect milestones. Delays drain the Happy Path meter. Milestones restore it, and Action Flow gives the player a boost.

What the game makes tangible

Process friction becomes something the player has to get past. A smoother workflow becomes a better run, giving your team a way into a conversation about how work actually moves.

The conversation after play

“Where does work get stuck in your process?”

Play Process Runner ↗Read the game story →
Save the Stack platform game showing monitoring signals and uptime
Datadog-branded EventBitZ concept. Not a commissioned deployment.

Save the Stack / Observability software concept

Uptime becomes the objective.

What the visitor plays

Navigate platforms, collect logs, metrics and traces, and keep the stack online. Infrastructure, Security and AI Observability offer different topics for the run.

What the game makes tangible

Monitoring signals become things to find. Incidents become a threat to the run. The visitor experiences why visibility matters before the rep opens the product demo.

The conversation after play

“What makes uptime hard for your team?”

Play Save the Stack ↗Read the game story →

These are studio concepts showing how a product can shape the play. Your game starts with your own message, audience and event.

The mechanic comes from your product.

01

Find the friction

We ask what slows your buyers down and which benefit should stick. In Process Runner, bottlenecks drain the meter. That gives a complex workflow story an immediate consequence the player can see.

02

Give the player a useful action

The player needs a way to make progress. A benefit can become a boost, a signal to collect or a better route. We develop the game flow with you instead of asking you to design the game yourself.

03

Connect the finish to the demo

After the round, your rep can point to what happened: a bottleneck cleared or an incident avoided. A question about the visitor’s own environment makes the transition into the product conversation.

The game becomes the conversation.

“You just cleared the bottleneck. Where does work get stuck in your process?” The rep starts with the run, listens to the visitor’s answer, and chooses a relevant part of the product to show.

Tell us the conversation you want to start →
A product story developed into a game mechanic and playable world
EventBitZ concept visualization

A family studio in Arlington, Virginia

The people learning your product build your game.

We discuss the product and what players should remember, then review the game flow with you. You get to play the build, give feedback and approve the finished experience.

  1. 01

    Concepts

    Typically 2–5 business days to review a direction, game flow and objectives.

  2. 02

    Development

    Allow another 2–4 weeks after concept feedback, depending on complexity.

  3. 03

    Play and refine

    Allow approximately two weeks for a shared review, your feedback and agreed improvements.

  4. 04

    Final sign-off

    Approve the finished game for your event. Review time and hardware schedules are scoped separately.

Planning your game

Can you make a game for a technical product?

That is the starting point. Show us the customer problem, the product’s role and the outcome you want to communicate. Process Runner and Save the Stack demonstrate how workflows and observability can become distinct arcade experiences.

Is the game an interactive software demo?

The game introduces the story through a challenge. Your product demo can follow it. We decide together how much product vocabulary belongs in the game and which details are better handled in the conversation.

What happens after we send a brief?

We discuss the product and objectives, develop a concept, review the game flow with you, then build and play it together. The people learning the product are the people making the game.

Explore trade show booth games and current scope and pricing guidance.

What could your product become?

Tell us the problem your software solves, the audience at your next event and what you want them to do after playing.

Explore a Game for My Software