Another giveaway
A logo on an object
- The interaction often ends when the item changes hands
- The object has to carry the whole brand story
- There is little reason for other attendees to stop and watch
- Unused inventory can remain after the event
Trade show giveaway alternatives
Pens get lost.Experiences get remembered.
Your event budget can buy another box of logoed objects—or give people a reason to stop, play, compete, laugh, and talk to your team. Build the moment they remember after the swag bag is gone.
Before you order another thousand
Spend for the memory,not just the inventory.
A playable experience
A story people take part in
- The challenge gives attendees a reason to stop
- Your product idea becomes part of what the player does
- Scores, teams, and short rounds create social energy
- One game can keep working at events and on mobile
Process Runner → Your Product Story
Turn your processinto something people can play.
Process Runner turns workflow friction into a quick arcade challenge: bottlenecks slow the player down, milestones restore momentum, and a better path creates the win. For your game, the obstacles can become customer problems, the rewards can become product benefits, and the route can explain how your solution moves work forward.
Customer pain points
Product milestones
Branded workflow
Scores and leaderboards
Campaign visual world
Event-specific CTA
What the budget creates
One game.A year of ways to use it.
Participation
A short, visible challenge makes the booth something attendees can do—not just something they walk past.
Conversation
The rules and outcome can create a natural question your staff uses to move from play into the product story.
At the booth
Run short, visible rounds on a large screen to attract attention, create friendly competition, and give your team an easier way to begin the product conversation.
At future events
Bring the same game to conferences, sales meetings, customer events, and other in-person activations instead of producing a new disposable giveaway each time.
After the event
Share the browser-based game by QR code, email, or campaign link so attendees and prospects can replay it on mobile wherever they are.
Higher potential ROI
Twelve months of hosting is included with an original custom game. Reusing one branded experience across channels and events gives the original investment more opportunities to engage people.
Questions about replacing event swag
Do games replace every promotional giveaway?
Not necessarily. Useful, relevant merchandise can still support an event. A game is the stronger choice when the goal is to create booth traffic, participation, a product conversation, or a moment people can share.
Can the game still award a physical prize?
Yes. A leaderboard, score threshold, drawing, or staff-selected reward can connect the game to a limited number of meaningful prizes instead of making the giveaway the entire experience.
Can an existing game format be customized for our event?
Yes. Process Runner shows the idea clearly: the player navigates bottlenecks, collects milestones, and builds momentum. Those challenges, rewards, visuals, names, and objectives can be rebuilt around your product, process, campaign, audience, or event.
Can we use the game after the trade show?
Yes. Twelve months of hosting is included with an original custom game. Use it at the booth, bring it to later in-person events, and share it by QR code, email, or campaign link so people can play on mobile after the event.
What does a custom event game cost?
A simple branded game starts around $5,000, while an original custom game starts around $15,000. Final pricing depends on the agreed mechanic, art, features, delivery, and event requirements.
Make the budget memorable