The choices
Three lanes let the visitor move toward healthy-habit pickups and away from setbacks.
Inside the game / Digital health
Heart Runner: make consistency visible
A healthy-habits story becomes a sequence of choices in Heart Runner. The visitor can see the meter change as they collect positive pickups and recover from setbacks.
EVENTBITZ / CONCEPT BUILD● PLAYABLE
The communication brief
Create an approachable opening into a conversation about everyday habits and consistency.
Product → mechanic → conversation
Why the rules look this way.
The feedback
The heart meter changes during the run, making consistency visible in the game world.
The conversation
A setback gives the booth team something specific to discuss before introducing the product story.
After the round
“Which habits are hardest to keep consistent?”
Ask which habits are hardest to keep consistent, then listen. Connect the response to an appropriate, approved product message. The game is a metaphor and should not be presented as a clinical demonstration, a prediction or evidence of health outcomes.
Your version
Keep the idea.
Build your own world.
A new medtech concept starts with the message your team approves. The central action could be a route, a sequence or a collection challenge. We review the game flow and wording together so the meaning of an action remains clear when it appears alongside the product.
Explore games for your team ↗Bring these to the brief
- The approved product message and intended audience
- The reviewers for copy, artwork and game flow
- The event and internal sign-off dates
- The question and next step for the booth team
Concept direction in 2–5 business days. Development, refinement and the event setup follow the agreed scope.