The obstacle
Bottlenecks interrupt progress and reduce the Happy Path meter. The player has a reason to notice them.
Inside the game / Workflow software
Process Runner: a workflow story, made playable
What if the friction in a business process was something a visitor could feel in a short round? Process Runner gives bottlenecks, milestones and momentum a visible role in the rules.
EVENTBITZ / CONCEPT BUILD● PLAYABLE
The communication brief
Help a visitor connect workflow friction with the value of a smoother path through work.
Product → mechanic → conversation
Why the rules look this way.
The action
Changing lanes and collecting milestones gives the player a way to recover momentum. Action Flow adds a boost.
The outcome
Keeping the run moving becomes a simple metaphor for improving a process. The score gives the rep a shared moment to refer to.
After the round
“Where does work get stuck in your process?”
Start with the moment the visitor just experienced. Ask where their own process slows down, listen for one specific step, then show the relevant part of the product. The game creates the opening; the rep makes it useful.
Your version
Keep the idea.
Build your own world.
For a new workflow product, we would identify the few obstacles that matter to its buyers, choose approved product vocabulary and design the action that represents improvement. We would also plan the finish screen and the next conversation. This reference does not mean every workflow needs the same runner format.
Explore games for your team ↗Bring these to the brief
- One customer problem, expressed in plain language
- A short list of obstacles and positive actions
- The product message your team can approve
- A question the rep can use after the round
Concept direction in 2–5 business days. Development, refinement and the event setup follow the agreed scope.